Sponsorship Proposal - 2009 Racing Season

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Sponsorship Proposal

2009 Racing Season

Who is This Guy?

I am AJ Nealey, an enthusiastic, talented, and hardworking race car driver. In the world of motorsports, I have been extraordinarily successful. However, nothing can compare to the racing season of 2008 when I dominated the Mid-Atlantic Road Racing Series (MARRS) racing my Honda CRX Si. I won every race including the championship. Along the way I also reset the track record at

Summit Point Raceway by almost a full second. In addition to racing competitively in the MARRS series, I competed with the National Auto Sport Association (NASA) in an Acura Integra GSR. I teamed up with PhilsTireService.com and, with Phil’s support, I was able to place first in 4 races and reset the track records for NASA at Summit Point Raceway as well as Virginia Int’l Raceway. In order to continue to challenge myself and my competitors, I need to take the next step in my racing career and this is where you come in!

Date Track Result

March 29 Virginia Int’l Raceway 1st

April 12 Mid-Ohio Sports Car Course 1st

April 13 Mid-Ohio Sports Car Course 1st

April 27 Summit Point Raceway 1st

May 3 Carolina Motorsports Park MDNF

June 1 Summit Point Raceway 1st

June 21 Summit Point Raceway 1st

June 29 Summit Point Raceway 1st

July 12 Nelson Ledges Race Course 1st

July 13 Nelson Ledges Race Course 1st

July 26 Virginia Int’l Raceway 1st - Track Record

Aug. 3 Summit Point Raceway 1st

Aug. 9-10 Mid Ohio Sports Car Course 4th – Quali Race 1

Pro IT Festival 3rd – Quali Race 2

2nd – Final Race

3rd - Overall

Aug. 23 Summit Point Raceway 1st - Track Record

Aug. 30-Sept. 1 Summit Point Raceway 1st – Sunday

Summit Point Raceway 1st – Monday Track Record

Sept. 11-14 Mid-Ohio Sports Car Course 1st – Quali Race 1

NASA Nationals 2nd – Quali Race 2

MDNF - Finale

Sept. 28 Summit Point Raceway 1st

November 8 Road Atlanta – The ARRC 3rd

2008 Results and Accomplishments

MDNF – Mechanical Did Not Finish

Plans for 2009

The next step to further my career is to compete in a fairly new, but extremely competitive, race series called the Volkswagen Jetta TDI Cup.

Making it's North American debut in 2008, the Volkswagen Jetta TDI Cup series is an innovative approach to motorsports. Thirty young undiscovered drivers will be selected from a talented applicant pool to compete against each other in

identical factory-prepared and maintained Jetta TDIs.

The Jetta TDI Cup car is powered by a 2.0-liter, four-cylinder TDI clean diesel engine. The car is only slightly modified from its stock form. It comes equipped with race suspension and brakes, plus a six-speed, double-clutch, automatic DSG transmission.

The Jetta TDI Cup series, sanctioned by SCCA Pro Racing, will serve as a training ground for up-and-coming talent by providing driving, fitness and media

coaching throughout the season. The series Champion will win $100,000, as well as an opportunity to be signed by a professional motorsports team and a handsome $150,000 bonus.

2009 TDI Cup Schedule

The TDI Cup consists of 10 races at 8 racing venues.

Round Date Track Series Supporting

1 & 2 April 24-26 Virginia Int’l Raceway Grand Am Rolex Sports

Car Series

3 May 15-17 Miller Motorsports Park American Le Mans Series

4 June 19-21 Mid-Ohio Sports Car Course Grand Am Rolex Sports

Car Series

5 July 24-26 Autobahn Country Club Atlantic Championship

6 Aug. 14-16 Road America America Le Mans Series

SCCA World Challenge

7 Aug. 28-30 Mosport Int’l Raceway American Le Mans Series

8 & 9 Sept. 11-13 New Jersey Motorsports Park ARCA RE/MAX Series

10 Sept. 25-27 Road Atlanta Petit Le Mans

What Does a Marketing Partner Receive?

A marketing partner can expect any of the following based on the amount of financial support provided:

-Brand recognition in the form of press releases that will be distributed via e-mail and published on AJNealeyRacing.com

-Physical sponsor identification on the Volkwagen Jetta TDI race car and driver uniform

-Recognition in all pre and post race interviews and media literature

-Tickets to racing events with access to the hospitality tent

-Use of my likeness and logos for your own branding/marketing materials

-The use of a VW Jetta TDI Cup Car to be used as a point of sale (i.e. new store opening) with me as your driver signing autographs

-Possible exposure on 6 part documentary filmed and aired throughout the season

How Does a Marketing Partner Gain Exposure?

-Each race of the season will be aired on Speed Channel

-Throughout the season, a 6 part documentary will be aired on television (details to be announced shortly)

-Each race accompanies better known events such as American L

e Mans, Rolex Sports Cars, Koni Challenge, ARCA RE/MAX, SCCA World Challenge, and the Atlantic Championship which will draw large audiences

Speed Channel

Demographics

Male 84%

Female 16%

Income:

Median Household Income: $84,939

Education:

Have College Degree or More: 26%

Occupation:

White collar, professional, managers 47%

Age:

18-49 Years Old: 58%

25-54 Years Old: 61%

Home Ownership:

Own Their Own Home: 70%

Source: Scarborough NY 2008

How Will a Sponsorship Benefit Your Marketing Program?

-Television advertising broadens your brand exposure

-Direct contact with your consumers through race track services and sales

-Unique social setting for existing and new clients

-Provides a business to business networking opportunity unlike any other sports venue.

Previous Sponsors for NASA and MARRS Events:

PhilsTireService.com – Phil Phillips philstireservice@aol.com

“AJ is very marketable – an asset to any potential company”

Hondamans.com – John Coehondamans@verizon.net

Signs By Tomorrow – Dave and Claire McGuinness

Pasadena@signsbytomorrow.com

FastTechLimited.com – Jeremy Lucas

Jeremy@Fasttechlimited.com

Studio553.com – Eric Kriemelmeyer1-301-392-1131

How Much?

The amount of exposure a company will receive is commensurate with the amount of support provided. The cost for the entire season of the 2009 Jetta TDI Cup is estimated at $100,000. This figure includes possible crash damage and travel. If you choose to establish a marketing relationship, I will work hard to ensure we both end up in the winner’s circle. Please take this opportunity to invest as much or as little as you can.

In order to compete in the Jetta TDI Cup, I will need to present the funds up front. Payment is due no later than March 30, 2009. If you have any questions or concerns, please call or e-mail me at your convenience. I hope you will see the advantages my success will provide your company.

Thanks for your time,

AJ Nealey

aj_nealey@yahoo.com

443-220-4019

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